Value Creed Expands its Global Focus into Advisory, Consulting & Support
Value Creed is a global consulting and services firm squarely focused on CTRM and energy. Established in 2016, it now has more than 200 staff operating out of around eleven global offices and is headquartered in Dallas, TX. Founded by professionals with experience in building or contributing to some of the ION products, it has already established itself as a leader in managed services around a variety of CTRM platforms like Endur, Aspect, Allegro and RightAngle and has expertise in many other platforms like PCI, iRely, Adapt2 and FIS, for example. In the last few years, it has expanded into full-service ETRM consulting making significant investments in building a “strong team of ETRM consultants who are capable of guiding clients across the entire ETRM journey and helping them maximize value from their system landscapes.”
“We know how to do managed services,” said Rathin Gupta during our recent briefing call. Indeed, managed services has been Value Creed’s bread and butter with about 80% of its clients using those services and about 60% of its revenues originating from that service offering. However, Value Creed is now considerably expanding the range of services that it offers. With offices in multiple countries, Value Creed can provide services globally and with a large India-based contingent of experienced consultants, it can also support customers with its team there who work around the clock. “With over 30 global energy clients leveraging Value Creed’s services across Advisory, Consulting, and Support, we are uniquely positioned to guide clients on best practices for energy trading systems,” he told me. “Our global delivery model combines local presence at client sites with the cost-efficiency and expertise of a robust offshore team, creating a balanced, high-impact approach.”
Value Creed is investing and expanding and moving into advisory services as well as systems selection and assessment services. Moreover, it is expanding its expertise across many other applications via partnerships. It mentioned Orchestrade, Previse Systems, Hitachi, Molecule and ZEMA as examples of where this is either in progress or in place. “We see a lot of opportunity in working with many other vendors,” Rathin told us.
Rathin took us through areas like data as a service, implementation, cloud services, performance engineering and other services where it is building out its expertise and working with strategic clients. “We are investing in building out our footprint and staffing across a number of new service areas and, through our LearnSmart investments, we connect global talent with our customers—empowering our teams to consistently deliver exceptional quality and value.” he said.
With its experience of working with many of the leading software solutions in commodity trading and risk management delivering managed services, Value Creed is well positioned to offer vendor agnostic selection and implementation services, we were told. It has the depth of knowledge and real-world experience in these and other areas. Rathin also provided examples of where Value Creed had delivered supplemental functionalities too like alternative deal capture screens and processes, back-office data management, reports and interface development for clients. “We are now moving to proactively marketing such services as part of our advisory capabilities,” he said.
Value Creeds’ area of focus will remain energy and metals where it has good experience and knowledge. Its advisory services will focus on areas like software selection, program management, energy risk management advisory and business process optimization. It also has capabilities in the renewables area and around PPA optimization, for example. It is already seeing good traction outside of the managed services side of its business with 40% of its revenues originating in these new service areas, we were told.
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