2014 CTRM Vendor Perception Study Report Released
The 2014 ComTech Advisory CTRM Vendor Perception Study report has been released and can be downloaded from CTRMCenter or ComTechadvisory.com. The ComTech Advisory Vendor Perception study measures end user and consultant’s perceptions about CTRM vendors including brand awareness and market leadership across a number of commodity categories and capabilities. The research also gathered information about the installed base of the market, and key data on buying habits and criteria among end-users of the software. The Vendor Perception Study provides tremendous insights into how the CTRM marketplace sees the vendors. Brand perceptions are very important and vendors spend significant sums creating brands while the buyers also spend significant sums testing those brand by buying the software.
The study was very kindly sponsored by Allegro, JustCommodity and OpenLink. Allegro and OpenLink, as platinum sponsors, were invited to respond to the study results and the two video interviews are compelling viewing and very informative. (Allegro video, OpenLink video). We do thanks the above sponsors and advertisers (Allegro, Enuit, FEA, OpenLink, JustCommodity, Quorum Business Solutions, Trayport Contigo) for their support of the project and of course, this allows us to make the report freely available. We would also like to thank the people who took the time to respond to our survey.
This years’ study had the largest response rate of any survey we have ever done and we thank everyone who participated for their valuable feedback. The results show, and are consistent with past research, that four vendors continue to dominate the market’s awareness of ETRM/CTRM: OpenLink, Allegro, SunGard and Triple Point. However, we are seeing emerging challengers to those top four, particularly from companies such as Brady PLC, EKA and a number of other regionally important or more narrowly focused vendors. Market leadership perceptions reinforce this, as in almost every category tested, one of these 6 vendors is perceived as the market leader.
This 2014 CTRM Vendor Perception Study has been developed to provide insights into how the users, buying decision makers, and consultants that make-up the CTRM marketplace perceive the landscape of companies that produce and sell CTRM/ETRM products.
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