I often get asked the question – How do we get on the blog?
Actually, I like that question a lot because the answer is easy – give us a briefing! As analysts, we try to keep up with the industry and a part of that activity is talking to people across the business. Often, it is informal conversations whereas a briefing is a more formal conversation. It takes 30 – 60 minutes to actually do the briefing which is usually conducted over the phone. Yes, you will need to prepare for it too – a slide deck, talking points, a demonstration etc. What we are looking to get out of a briefing are things like;
– How do you see the market?
– What is driving the market?
– Do you have any product or company updates to share with us?
– What is that you offer and what is compelling about it?
– How do you differentiate your offer?
Amongst other questions. Be prepared to answer these questions.
If the content of the briefing is compelling enough, we may write a short blog article about it for CTRMCenter.
You do not need to be a current client to offer us a briefing.
If you would like to give ComTech analysts a briefing, please contact us as follows;
Americas – preames at comtechadvisory.com
Europe/Asia-Pac – gvasey at comtechadvisory.com