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DycoTrade Seeks to Broaden its customer base with its CTRM/CM Add on to MS Dynamics

DycoTrade is a name that we had long been familiar with and had some interactions with over the years, most notably speaking at one of its user groups in Rotterdam several years ago. Based in the Netherlands, DycoTrade delivers an end-to-end (CTRM/CM) solution based on full integration with MS Dynamics 365 F&SCM and is a “MS preferred solution”. It has quietly gone about its business over the years, adding customers globally in various ags & softs and metals industry segments. This week, I was kindly afforded a demonstration of its solution and learned a good deal more about this vendor and its business.

Being fully embedded within MS Dynamics 365, DycoTrade gains from Microsofts huge investment in that platform and indeed, as I was informed, the DycoTrade screens look identical to generic Dynamics screens. For me, the solution falls within the broader Commodity Management software category as it incorporates all aspects of the supply chain for most bulk and packaged commodities. It appears to have a deeply functional pricing engine that allows it to cater for complex pricing scenarios such as you may find with concentrates, for example.

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It also extends the Dynamics model for commodities in many areas like contract management, logistics and so on. It appears to be very rich functionally and nicely presented with a usable UI. It also comes with business insights, a BI reporting package on Microsoft Azure. The solution features dashboard entry with role-specific dashboards presenting key information as well as required actions via integrated workflow.

For the DycoTrade team, its key selling points are that it is fully embedded with the Dynamics platform, that it has highly knowledgeable and expert staff who know commodities extremely well, and that it has its own product development roadmap that includes 35,000 hours per year of incremental development. It is also fully certified by Microsoft, they told me and releases are scheduled every 90-days along with the MS Dynamics release schedule.

DycoTrade is keen to grow and see its solution adopted widely. For that reason it is shifting its focus away from an implementation partnering role with MS Dynamics to being a more focussed ISV selling the CTRM/CM solution. It is also investing time and money in areas like training via the DycoTrade Academy and setting up training solutions in different languages, they told me. It is also investing in setting up model companies so as to speed up implementations of its own solution.

For me, the DycoTrade solution is a deeply functional and usable solution for Ags, softs and metals – it does have customers using it for biofuels and emissions certificates they told me. Being an ERP extension for commodities, it handles the entire supply chain and has a very strong logistics and operations side. All in all, DycoTrade are set to step it up a notch and appear to have the ambition and where with all to do that.

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