Enuit Reacts to Asian Market Needs
Asian markets are where Enuit appears to do very well according to our biannual surveys of market perceptions, so I was rather keen to catch up with Winson Low to hear about that market specifically. As it turned out, Winson says Asian markets are a little sluggish at the moment for E/CTRM. “We see inquiries in Japan, some in China and a few from other parts of the region,” he told me. “We had several deliveries start in 2024, but it is a bit slower this year.” He points to geopolitical uncertainty as being partially behind this slowdown as firms take a wait and see attitude. “Carbon trading and regulatory shifts are driving some demand,” he added.
One noticeable trend he sees in the region is the need to go digital to aid efficiency, productivity, and perhaps most importantly, auditability. Many still use homegrown or Excel solutions that simply cannot be relied on in volatile and fast-moving markets, he told me. He cited Japan as one area where Enuit is working to educate the market on how a modern CTRM can add value.
Another trend is the need to have more agile systems in place to cope with rapidly changing markets. “This also means that clients want their solution up and running rapidly. The legacy of waterfall methodology-led implementations is over,” he said. Enuit tries to ensure that implementations are focused on delivering core functionality fast, he told me. To that end, he sees system architecture as a key aspect of dealing with the need for agility. “We focus on delivering flexible, agile, scalable solutions that can adapt to real-time changes in markets and businesses,” He credits Enuit’s modular and flexible design as being a key differentiator.
Finally, he sees Asian markets as being cost sensitive, so implementation, licensing and infrastructure costs are scrutinized. Enuit, he says, “always try to manage to budget expectations for baseline operational readiness. We focus on delivering the must have before working on the nice to have as part of that cost and time sensitive implementation approach.”
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