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You Use a CTRM? Give us Your Opinions?

There is still time to give us your views on CTRM vendors via the Vendor Perception Study that we do every two years. If you use or have used CTRM software (or CM or ETRM or similar), we would like to have your input in our short survey – it takes no more than 7 minutes to complete – and it will help us produce an update version of the Vendor Perception Report that you will be able to download for free from this site once it is completed.


AdvertisingComTech Perception Survey
AdvertisingFendahl CTRM Technology


Since the last time we did the survey, there have been many shifts among vendors,

  1. Ion has acquired many leading brands like Allegro, OpenLink and Aspect, and probably still has the largest installed base. But acquiring vendors and products is often fraught with unexpected challenges so how it is it doing?
  2. SAP has emerged as a real force to be reckoned with with its Commodity Management app winning customers in Ags & softs and oil in particular but in all commodities generally, and may be challenging Ion for the top spot in some segments and commodities? Is it?
  3. Other vendors – especially those on more modern technology stacks and with cloud native capabilities – seem to be taking some market share as buyers seek alternatives to the established brands and seek to digitize and reduce costs. These include Eka, Pioneer, Enuit, Generation 10, Contigo, Fandahl and many, many more. Who do you think is benefitting and growing the most? Who is tomorrow’s challenger?
  4. Over the last two years, some vendors that were challenging have become part of larger vendors like FIS or have been taken private like Brady. Other brands have been acquired like Contigo and eZ-nergy by EnergyOne. Where do these vendors stand now in terms of brand awareness?

There are many other similar questions that we are asking and you have the answers… With your help, we can get a snapshot of the market for the 2020 Vendor Perception Study. Please do give us your views and ask your colleagues if they might consider doing the same?

Please do fill out the survey here.