Principia Consulting Growing by Focusing on its Core CTRM Services Area
Principia Consulting CEO & President, Doug Gyani, sees high volatilities persisting in commodities due to geopolitical instability. “It’s great for traders,” he said. “It also means that traders need to employ stricter risk controls, strategies and policies.” He pointed to the crash in copper prices recently as one example. Doug thinks that commodities are still in a super cycle post COVID but sees political issues often driving a pricing disconnect from fundamentals. He is also bullish about where things go from here as commodities and raw materials are in demand and are fundamental to everything in the modern world.
For him, this has driven some increased demand for CTRM and related solutions in areas like the Middle East and Europe and that in turn has seen Principia grow to over 40 people. “We have new offices in India (two), Dubai and the USA,” he told me. “It’s been a good market for services and because we do a good job – get it done – our reputation is growing.” He says that Asian CTRM markets are a bit slower, however.
Much of what Principia does in terms of service provision is around CTRM software products – managed services. Doug says they will often refund the selection project if they get the subsequent implementation project because “Money should be spent on the right software and getting it implemented rather than looking for the software,” he said. “What we do well is provide SMEs and principal consultants that know our client’s business well.” Doug says that much of what they do is via word of mouth and reputation and so “we tend to stick to our knitting – what we do well – so as to maintain our reputation and core competency.”
Principia is a CTRM and ETRM consulting company with over 15 years of experience in creating long-lasting connections and partnerships across multiple industries.
“We believe in the paramount importance of those connections to deliver industry-tested practices that are fully customized to efficiently maximize your workflow,” he said. “That’s why our services are in demand as our SME’s not only know the business but also know how to make a CTRM work within that business efficiently.”
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