VAKT Targets Global Presence and Users
On the back of good growth such as achieving a 70% adoption rate in the NW European barge market, VAKT is expanding and moving onto new targets as outlined by CEO – Tasja Botha – here recently. Of course, to achieve growth targets, people are key and so VAKT has made several hires to support its objectives. Among these are Charles Waple and Sandip Kanago.
Sandip is a veteran of the E/CTRM software space with time spent at SunGard, Triple Point, ION and ClearDox in business development and sales roles. He is now tasked with growing VAKT in the Middle East and Asia. Charles is also a seasoned professional with a track record in commodities with a background in technology and consulting sales, and business development with firms like DXC, Luxoft and Excelian, for example. His new role is to help grow VAKT’s business in Europe and North America.
Charles’ focus will be on expanding the European market in barges and vessels but also the North American market where VAKT has identified a gap in the market and is running a Proof of Concept with current customers. As CEO Tasja Botha told me recently “using vSure here can help eliminate paper contracts, and simplify validation and confirmation.” He sees his role is to help raise VAKT’s profile and ensure that the industry has correct perceptions of the effort, he told me. In particular, he will push the expansion of VAKT into the BFOET market for validation and confirmation of contracts where he sees VAKT’s functionality as now being fit for purpose.
Sandip’s focus will be vSURE, vACTUALS and vLOGISTICS in the middle East and Asia. “On the vSURE side, we have many customers using it that have Asian subsidiaries who also use it so I will try to build on that,” he told me. He is hoping to use referrals from the growing number of VAKT users who are not just seeing business benefits but talking about them too. One of these is that 30% of time and effort is saved across all departments with an average of 20 minutes per spot trade saved in legal time and cost, allowing the various departments to focus on differentiating activities versus administration processes, he told me. The benefits are many and VAKT has made an effort to identify and quantify them for posting on its website.
This will more than likely mean that VAKT will seek greater visibility in these geographies through trade shows presence and other activities and more visibility on social media platforms. Having proven the value of what it is doing in the European barge markets, VAKT is now ready to move into other markets and geographies.
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