Talking about marketing in the modern era, I recently received an email from TRADESPARENT providing me an update on its activities. Emails are obviously another good way to inform the market by getting directly to an audience that has proactively signed up to receive news. The newsletter also promoted the company’s new video – again one of the more popular methods of promoting software and services in an increasingly digital age. TRADESPARENT is also celebrating 5-years as a business.
I got in touch with Vincent van Os of TRADESPARENT to get a bit more information around the content of the newsletter (so I guess it worked!) I was particularly eager to inquire about the new customer it had mentioned – Cebeco Granen. As the largest originator of Dutch grains, the company plays an important role as supplier to the feed industry in the Netherlands and for export, and it will use TRADESPARENT for daily risk and daily PnL reporting. Mr. van Os also told us that it was very close to another deal but that the market was quite challenging at the moment. Apparently, there is significant interest and many potential buyers but costs are constrained making progress slow. Additionally, Mr. van Os agreed with our recent assessment that internal build was more frequently on the possible list of solutions and proving to be an equally formidable competitor in some instances as TRADESPARENTS natural competition.
Meanwhile, TRADESPARENT has added an options manager module to its solution. The Option Risk Manager allows you to measure and see your option risk in order to take appropriate hedging decisions and review current hedging strategies. Given a selected portfolio of cash-, futures- and options contracts, you are able to see the overall position and specific details like option Greeks and Implied Volatility. In addition, you can analyze the payoff of the portfolio for different values of the underlying contracts, which will grant insight in the current intrinsic value of the option book in combination with the underlying cash and futures positions. Finally, the sensitivity to the value of the underlying, the implied volatility, and the time is displayed, which will further enhance the insight in the risks of the portfolio.