Newly Private Brady Thrives
Recently Brady announced a major new customer in the form of BASF Catalysts which selected Brady’s Trinity™ solution for metals financial trading and risk management. The solution will be deployed by BASF Catalysts in Japan, China, UK and North America, according to the press announcement. According to Debbi Bavin, Head of Marketing for Brady, part of the reason for choosing Trinity was that it was a proven and tested platform and the leading solution for metals. This was echoed by Amanda Dunne, Director of Finance & Operations, Precious & Base Metal Services at BASF who said, “being able to navigate through market volatility to procure precious metals at the optimal price is essential for our business. It is very important for us to partner with a vendor that understood the nuances of the metals trading market. We were impressed with the wealth of industry knowledge demonstrated by Brady’s team, the ability of the system to meet the requirements of trading, operations, risk and compliance and the specifics of precious metals trading.”
Debbi told us that Brady is also seeing an increase in business activity on the sales side, “We have received a greater number of sales enquiries this quarter compared to activity at the same time last year,” she said. In part, they see an increase in businesses concerned about credit risk as a result of COVID and geopolitical disruptions. To that end, Brady is also organizing an interactive webinar “Achieve Clarity amidst Chaos with Smarter Credit Risk Management” on this very topic on the 27th August. Brady’s annual energy summit is also planned to take place digitally this year, she told me, with a week-long set of interactive web-based sessions with customers that utilize its energy software products.
Since going private, Brady appears to have come on leaps and bounds and has signed two significant new customers with others looking like they could soon be added. It has also seen success in other recent initiatives such as its enhanced services offer, Debbi told us, where two European clients have opted to take that approach. Additionally, it has started to see uptake of its new energy reporting service as well that has resulted in clients being able to run reports 4 times faster than before.
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