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Thoughts for A Thursday

Since my post on Monday, it has been quite a ride. Tomorrow, as I already stated is Friday the 13th, so goodness know how the work week will end?

Coronovirus is now a pandemic – a word that isn’t so dissimilar to panic and there appears to be plenty of that going on. I’m still trying to figure the run on toilet roll myself. Meanwhile, lots of interesting marketing approaches from the various vendors that I have noted. Both Brady and Eka have used the Coronovirus theme to discuss the merits of credit risk and commodity management while yesterday, I wrote about Gen10 and its work from home policy commenting on its use of collaborative task management software to help cope. However, looking away from Coronvirus for the moment, there are some other initiatives I have noted this last week.

Over the last 30+ years in this industry, I have often remarked how men dominate it. It has gotten a bit better in recent years and each year this becomes a little more obvious at large trade shows like E-World in Essen, for example. Most of the firms I have worked in over the years like TransEnergy, Sybase, and Ezpada, to name a few, were much more balanced in terms of the male/female ratio, so it is often with genuine surprise that attending a conference or trade show, I see just how male dominated it can be. Given that fact, and my interest in marketing approaches, this week, I noted Brady using its female executives to coach and encourage others to work and succeed in the industry. Brady has a female CEO and CFO (Ms. Carmen Carey and Ms. Nadya Bentley) and the pair of them answer a number of questions about their employment journey and lessons learned in videos for International Women’s Day posted on Brady’s Youtube page.  They are being promoted on Linkedin and twitter.

AdvertisingAmphora CTRM
AdvertisingION Commodities

With people wanting to avoid gatherings, we are already seeing the return of the webinar and virtual meetings. In the US, we will perhaps see some innovation in the political race taking place in the US around ways to get messages to people without face to face contact. Enuit is one firm I am aware of moving to more of a webinar-based marketing approach and I am sure others are doing the same. Video and other multimedia will also see an increase.

I am always interested in innovative marketing messages and strategies so please do contact me if you think there is one I am unaware of.

At ComTech, we are preparing a couple of initiatives as well. The first is updating the Sourcebook for 2020 and materials will be going out to all vendors in the following days. The second is preparing the Vendor Perception survey. This latter study should be intriguing as it will measure how strong the Ion brand is as well as potentially identify the up and comers in CTRM software. The sky may be falling, but we are staying busy.