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Press Release · Adaptive Financial Consulting Partners with Google Cloud

Press Release
Adaptive Financial Consulting Partners with Google Cloud

Partnership reinforces Adaptive’s capabilities to help clients differentiate by leveraging Google Cloud’s secure cloud capabilities
London, 18 October 2022 – Adaptive Financial Consulting (Adaptive), a specialist global trading technology solution provider, today announces a partnership with Google Cloud to tackle the challenges associated with trading in capital markets
Adaptive builds and operates bespoke trading systems across asset classes for financial services firms wanting to own their technology to differentiate and compete in the long term. The collaboration boosts Adaptive’s capabilities to deliver its services with the assistance of Google Cloud’s processing power and analytical capabilities, allowing Adaptive and its clients to innovate and modernize their infrastructures. The partnership will also bolster resilience for services built on Google Cloud.
The partnership with Google Cloud follows Adaptive’s acquisition earlier this year of low-latency trading technology provider, Real Logic, the founders of Aeron, a cloud native open-source suite of components for message transport and fault tolerant service containers designed for trading system development. Aeron also underpins Adaptive’s Hydra Platform – a framework that accelerates the delivery of trading solutions for its capital markets clients.
Fergus Keenan, Chief Strategy Officer at Adaptive, said: “Over the past few years, we’ve seen a significant shift in the willingness for capital markets firms to move trading workflows to the cloud. To remain competitive, firms have had to evolve swiftly, both in terms of how and where they trade, with clunky and archaic trading infrastructures giving way to unencumbered, resilient and reliable cloud services.
“Adaptive’s Aeron runs natively on the cloud, providing fast, highly secure, fault-tolerance, round-the-clock, low-latency messaging services, which gives our clients the assurance that their platform will continue to run smoothly in any market condition. Partnering with Google Cloud will allow our clients to differentiate further using the full potential of Google Cloud’s capabilities whilst benefiting from the technological resiliency offered by Aeron.”
Media contacts
Tom Engleback / Eleonore Basle, Greentarget
T: +44 (0) 783 457 1183
Press Release
About Adaptive Financial Consulting
Adaptive partners with capital, commodity, and digital market participants that value differentiation through technology. Our experienced teams design and deliver complex front-office solutions, using our proven accelerators, to create long-term competitive advantage.
Adaptive’s accelerators are built directly on top of Aeron, the open source messaging and clustering technology that is gaining industry wide recognition as being best-in-class for 24/7, high-throughput, low-latency, fault-tolerant system design. Adaptive is a one stop solution for full stack trading system support and delivery, using open source Aeron Transport and Cluster.
Adaptive’s clients include the world’s leading investment banks, commodities businesses, fintechs and market service providers. With a global reach with offices in London, New York, Barcelona and Montreal, Adaptive has a proven track record delivering powerful, elegant and intuitive trading platforms using the latest technology and techniques.
Aeron® is among the registered trademarks of Adaptive Financial Consulting in the UK. Other company names or product names may be trademarks of their respective owners.

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