ComTech Advisory: What has the sale/spin off of Brady Commodities achieved and as importantly, what does it facilitate in terms of moving your strategy forward?
Tasja Botha: In 2022, the focus on the commodities business strategy was to explore the best investment opportunities to accelerate our CTRM product modernization plans.
We accepted the offer from Symphony Technology Group (STG), a leading Silicon Valley-based private equity firm with a strong track record of investing in software, data analytics and software-enabled technology services sectors.
Over the past 7 months, Brady’s CTRM products, including account management, development, support, and delivery functions have been operating as a stand-alone business under the leadership of STG and myself as the CEO. As of 1st March, we are now known as the Quor Group.
The Energy and Risk entities will stay part of the Brady Technologies business and will now completely focus on the energy trading and credit risk markets.
This deal allows both companies to pursue their respective product innovation plans and growth strategies more aggressively. And also demonstrates our renewed and reinforced commitment to our customers.
ComTech Advisory: Why is Brady Commodities rebranding as Quor Group?
Tasja Botha: It is an exciting time to be in the commodities trading business with a new wave of opportunities being driven by the agriculture & metals sector, Green Energy Transition and increasing ESG requirements. As Brady Commodities, we had built a sterling reputation as an industry expert. Now, as Quor Group, we want to evolve as the next gen CTRM solutions provider. We want to hold on to Brady’s heritage of expertise and leverage it with Quor’s product modernisation. As a new brand, our endeavour is a sharp focus on our customer needs that enable informed trading decisions and sustained profitability.
As Quor Group, we are an industry leading, constantly evolving, customer-success focussed Commodity Trading and Commodity Management solutions provider.
ComTech Advisory: What are the reasons behind the choice of Quor Group?
Tasja Botha: We want to leverage our proven track record and best-in-class product curation that is essential or vital to our customer’s success.
Hence Quor not only stands for our own heritage of expertise by knowing the pulse of this dynamic CTRM environment and our closeness to the source of industry insights; but also our core belief in being a customer focused company rather than just a product company.
ComTech Advisory: What does rebranding mean to customers and prospects in the market?
Tasja Botha: For us, the rebranding comes as a renewed and reinforced commitment to our customers. We see Quor Group as essential and imperative to the success of next gen physical and financial traders striving and thriving in an exciting and opportunity driven environment.
With our sights set on CTRM product modernisation and a sharpened focus on customer success, we want our customers to feel newly empowered and excited and most of all, on the leading edge.
ComTech Advisory: What is your product strategy moving forward?
Tasja Botha: We are known for our best in class products Fintrade and Trinity. Quor can solve financial trading and risk mitigation, physical trading and logistical execution, trading and trade operations,
ComTech Advisory: What has the sale/spin off of Brady Commodities achieved and as importantly, what does it facilitate in terms of moving your strategy forward?
Tasja Botha: In 2022, the focus on the commodities business strategy was to explore the best investment opportunities to accelerate our CTRM product modernization plans.
We accepted the offer from Symphony Technology Group (STG), a leading Silicon Valley-based private equity firm with a strong track record of investing in software, data analytics and software-enabled technology services sectors.
Over the past 7 months, Brady’s CTRM products, including account management, development, support, and delivery functions have been operating as a stand-alone business under the leadership of STG and myself as the CEO. As of 1st March, we are now known as the Quor Group.
The Energy and Risk entities will stay part of the Brady Technologies business and will now completely focus on the energy trading and credit risk markets.
This deal allows both companies to pursue their respective product innovation plans and growth strategies more aggressively. And also demonstrates our renewed and reinforced commitment to our customers.
ComTech Advisory: Why is Brady Commodities rebranding as Quor Group?
Tasja Botha: It is an exciting time to be in the commodities trading business with a new wave of opportunities being driven by the agriculture & metals sector, Green Energy Transition and increasing ESG requirements. As Brady Commodities, we had built a sterling reputation as an industry expert. Now, as Quor Group, we want to evolve as the next gen CTRM solutions provider. We want to hold on to Brady’s heritage of expertise and leverage it with Quor’s product modernisation. As a new brand, our endeavour is a sharp focus on our customer needs that enable informed trading decisions and sustained profitability.
As Quor Group, we are an industry leading, constantly evolving, customer-success focussed Commodity Trading and Commodity Management solutions provider.
ComTech Advisory: What are the reasons behind the choice of Quor Group?
Tasja Botha: We want to leverage our proven track record and best-in-class product curation that is essential or vital to our customer’s success.
Hence Quor not only stands for our own heritage of expertise by knowing the pulse of this dynamic CTRM environment and our closeness to the source of industry insights; but also our core belief in being a customer focused company rather than a product company.
ComTech Advisory: What does rebranding mean to customers and prospects in the market?
Tasja Botha: For us, the rebranding comes as a renewed and reinforced commitment to our customers. We see Quor Group as essential and imperative to the success of next gen physical and financial traders striving and thriving in an exciting and opportunity driven environment.
With our sights set on CTRM product modernisation and a sharpened focus on customer success, we want our customers to feel newly empowered and excited and most of all, on the leading edge.
ComTech Advisory: What is your product strategy moving forward?
Tasja Botha: We are known for our best in class products Fintrade and Trinity. Quor can solve financial trading and risk mitigation, physical trading and logistical execution, trading and trade operations, cashflow management, inventory management, logistics management, ordering, and trade finance.
As we keep evolving, our endeavour will be to maintain this gold standard with every new acquisition and foray which helps add credibility to the business.
ComTech Advisory: What do you see Quor Group standing for in the market and how are you differentiated?
Tasja Botha: As Quor Group, our expertise lies in solving commodity trade lifecycle challenges with trading and risk management workflows across financial and physical commodities.
We help our customers solve their physical and financial commodity trade lifecycle challenges.
The market is fragmented between SaaS bases start-ups providing single solutions or companies that lack in-depth knowledge and expertise. We provide complete solutions for the commodity trade lifecycle leveraging our in depth knowledge and domain expertise with a modernised product experience, ensuring customer success.
Quor Group enables companies to take advantage of opportunities arising from market volatility, increase margins, and reduce operating costs.
All in all, as our name suggests, we are core to a customer’s success.
About Tasja Botha Chief Executive Officer, Quor
Tasja Botha was appointed as the CEO of Quor Group in 2022. She has over 20 years of experience in selling and delivering trading systems into global financial and commodities markets under her belt.
Throughout her career, she has demonstrated strong entrepreneurial drive with outstanding business-management skills track record of driving growth strategies and transformation change. She has held senior positions at multi-national software companies including Brady Technologies, Openlink, FIS and ION Group.
Most recently, at Brady Technologies, Tasja led the Commodities Division globally, where she focused on go-to-market strategies, development, and delivery of the CTRM solutions.
Tasja resides in London, UK.
cashflow management, inventory management, logistics management, ordering, and trade finance.
As we keep evolving, our endeavour will be to maintain this gold standard with every new acquisition and foray which helps add credibility to the business.
ComTech Advisory: What do you see Quor Group standing for in the market and how are you differentiated?
Tasja Botha: As Quor Group, our expertise lies in solving commodity trade lifecycle challenges with trading and risk management workflows across financial and physical commodities.
We help our customers solve their physical and financial commodity trade lifecycle challenges.
The market is fragmented between SaaS bases start-ups providing single solutions or companies that lack in-depth knowledge and expertise. We provide complete solutions for the commodity trade lifecycle leveraging our in depth knowledge and domain expertise with a modernised product experience, ensuring customer success.
Quor Group enables companies to take advantage of opportunities arising from market volatility, increase margins, and reduce operating costs.
All in all, as our name suggests, we are core to a customer’s success.
About Tasja Botha Chief Executive Officer, Quor
Tasja Botha was appointed as the CEO of Quor Group in 2022. She has over 20 years of experience in selling and delivering trading systems into global financial and commodities markets under her belt. Throughout her career, she has demonstrated strong entrepreneurial drive with outstanding business-management skills track record of driving growth strategies and transformation change. She has held senior positions at multi-national software companies including Brady Technologies, Openlink, FIS and ION Group.
Most recently, at Brady Technologies, Tasja led the Commodities Division globally, where she focused on go-to-market strategies, development, and delivery of the CTRM solutions.
Tasja resides in London, UK.
