2024 CTRM Vendor and Products Perceptions Report

The Commodity Technology Advisory’s Vendor Perception Study (VPS) is a biennial survey and analysis conducted to establish end-user and market influencer perceptions of the CTRM vendors and software products, and to determine market leadership perceptions as well as buying criteria and brand awareness of the different vendors. We have been undertaking similar surveys of perceptions for many years now.

As in previous years, the research survey was comprised of a comprehensive set of questions that CTRM end-users and industry consultants were invited to answer using SurveyMonkey. CTRM system vendors were explicitly excluded from participating and ComTech analysts were diligent in ensuring no responses from any vendor representatives were included in the results. However, other types of software vendor were included in the influencer category – this could include data management, ERP and other such vendors not offering a CTRM solution. The survey was open for responses during the Spring of 2024 and ultimately collected some 290 validated and usable responses.

The survey was promoted in many ways to attract bona fide respondents. ComTech used email notification, Linkedin posts, blog articles, banner advertising and verbal requests to encourage responses. CTRM vendors and service providers also promoted the survey of their own accord. 290 responses (94% of total attempts) were determined to be both valid and usable – not all these respondents answered every question, however.

Compared to the last Vendor Perception Study conducted in 2022, response counts were up little from the 245 validated responses we collected then.