The 2018 Commodity Technology Advisory’s vendor perception study was conducted to establish end-user and market influencer perceptions of the CTRM vendors to determine market leadership perceptions as well as buying criteria, demand levels, and brand awareness of the different vendors. The research comprised of a comprehensive set of questions that end users and others (including industry consultants but excluding vendor personnel) were invited to answer as an internet survey. The survey was open for responses between May 21st and September 30th, 2018 and collected some 195 responses.
The survey was promoted in several ways to attract bone fide respondents. ComTech Advisory used email notification, Linkedin posts, blog articles, banner advertising and verbal requests to encourage responses. CTRM vendors and service providers also promoted the survey of their own accord. Unfortunately, the EU’s new GDPR legislation had a significant impact on our ability to use email to request responses and also forced us to add a privacy notice to the survey essentially meaning that to respond, respondents had to opt in to take the survey. Some 10% opted out with a further unknown number who did not take the survey due to the privacy notice. Consequently, the number of responses is slightly down on 2016 (230 responses) and a number of responses were left blank by respondents after reading the privacy notice.
Read more by downloading CTRM Vendor Perceptions 2018